Thursday, June 24, 2010

What company is urban decay cosmetics.......?

Is it just Urban Decay or is there a bigger line like Estee Lauder that owns it?What company is urban decay cosmetics.......?
One day, long ago, Sandy Lerner (cofounder of Cisco Systems) couldn't find the right shade of purple nail polish to satisfy her alternative make-up tastes. Her lamentations over the fact that there were 500 colors of pink polishes, but no greens or purples motivated her to create Urban Decay Cosmetics. A woman of action, Sandy teamed up with David Soward ';the token suit'; and Wende Zomnir ';creative dynamo';. They collectively unleashed her vision on the cosmetics world in January of 1996. The line of alternative colors, which began with 10 shades of lipstick and 12 shades of nail enamel, appeared in a memorable advertisement with the tagline, ';Does Pink Make You Puke?';





Apparently, the company had its finger on the button of alternative culture. Under Zomnir's creative direction, the trend-setting cosmetics company became famous for color names like Roach, Smog, Rust, Oil Slick and Acid Rain - inspired by the beautiful hues of America's urban landscape. This fresh approach has redefined how both consumers and the cosmetics industry look at color.





The often imitated ten-year-old company - whose dramatic nail, lip and eye colors have been featured on runways, television, in movies and magazines - is also distinguished by its line-up of trend-setting products and concepts. Urban Decay brings cutting-edge innovation to more mainstream products like its beautiful Eye Shadow, Lip Gunk, Urban Camouflage Concealer and cruelty-free brushes.





Setting another trend in the cosmetics industry is Urban Decay's webstore, urbandecay.com, where, since July of 1998, shoppers have been able to purchase Urban Decay products and receive application tips online.





The success of Urban Decay has not gone unnoticed. In February, 2000, wild child Urban Decay was adopted by Moet-Hennessy Louis Vuitton (LVMH), the French luxury goods conglomerate. LVMH grew the company until December, 2002, when Urban Decay caught the attention of three business-minded brothers who bought the company on the advice of their teenage daughters. They've served as Urban Decay's father figures ever since.





Urban Decay is sold in luxury retailers around the world, bringing beauty with an edge to fashionable women (and men!) everywhere.








I absolutely love them and too faced!! =)What company is urban decay cosmetics.......?
Urban Decay is owned by a private equity company called Castanea Partners. It's not part of a big beauty company like Estee Lauder, Loreal or LVMH
its just urban decay. and then they have some other company with it that has candy in it i think... idk but i know the owner of urban decay.
I love urban decay you can get there stuff at sephora there eyeshadows = win

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